Urban Jams is a small business dedicated to crafting healthy, homemade jams with a focus on natural ingredients and artisanal quality. When Urban Jams approached me to design their packaging, the goal was to create a visual identity that reflected their commitment to wholesome ingredients and a modern, urban lifestyle.
The design process involved balancing the rustic charm of homemade products with a sleek, contemporary aesthetic that stand out and appeal to health-conscious consumers.
This project allowed me to explore the intersection of visual storytelling and product design, resulting in packaging that not only protects and preserves but also tells the story of what makes Urban Jams special.
